Navigating the Internship Application Process: Seeking Guidance on Standing Out

Hello, I'm Alexey, and I'm currently a junior in college pursuing a degree in marketing. I've recently started applying for summer internships, but I'm feeling overwhelmed with the competitive nature of the process. I've submitted applications to several companies, including some well-known firms, but I haven't received any responses yet. I’ve tailored my resume to highlight relevant coursework and projects, but I’m wondering if there’s more I can do to stand out. Additionally, I’ve reached out to a few alumni for connections and advice, but it feels like I’m still missing something. One of the challenges I’m facing is articulating my experiences effectively in my cover letters. I feel like my skills—such as social media management and content creation—are not resonating as I intended. I’ve also tried to research the companies to align my applications with their values and recent projects, but I still feel like I'm not making an impact. Should I consider alternative avenues, like networking events or workshops, to enhance my chances? Are there specific strategies or resources you would recommend to improve my application materials? I really want to make a strong impression and secure a meaningful internship that will help me build my career. Any insights would be greatly appreciated!